Dumitrascu, Vadim; Dumitrascu, Roxana Arabela - In: The Annals of Dimitrie Cantemir Christian University. … 2 (2010) 1, pp. 113-118
Corporative identity, image and reputation represent intangible assets which have greater and greater importance for … is directly associated with the personality and self-perception of the organization. The corporative image is the result … of comparisons which the public makes between the organizational image and the ideal type of organization. The coherent …
