Die Marke lebt! : Das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung
Patrick Halek
| Year of publication: |
2009 ; 1. Aufl.
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|---|---|
| Authors: | Halek, Patrick |
| Publisher: |
Wien : Facultas |
| Subject: | Organisationsentwicklung | Markenpolitik | Leitbild | Image |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 312 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7089-0389-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004960347