Similar Search Results

Charity affiliation as a determinant of product purchase decisions

Bennett, Roger; Gabriel, Helen - In: Journal of Product & Brand Management 9 (2000) 4, pp. 255-270

A number of large UK charities have extended their product sales into areas not traditionally associated with non‐profit organisations. Examines the connection between a person’s assessment of the quality and value for money of conventional charity goods (T‐shirts or coffee mugs for...

Persistent link: https://www.econbiz.de/10014895689

Do Unmentionable Products Still Exist?

Prevel Katsanis, Lea - In: Journal of Product & Brand Management 3 (1994) 4, pp. 5-14

Unmentionable products are those that are considered to be offensive, embarrassing, harmful, socially unacceptable, or controversial to some significant segment of the population. Examples of these products include personal hygiene products, cigarettes, and even fur coats. Describes empirical...

Persistent link: https://www.econbiz.de/10014896423

Fashion innovativeness and self‐concept: a replication

Goldsmith, Ronald E.; Moore, Mary Ann; Beaudoin, Pierre - In: Journal of Product & Brand Management 8 (1999) 1, pp. 7-18

Malhotra self‐concept scale to measure their self‐image. A valid and reliable self‐report scale measured their fashion …‐tests compared the mean scores on the self‐image adjective pairs between 30 innovators and 251 later adopters. Pearson correlation … innovators and suggesting that using self‐image could be a fruitful way to appeal to these important consumers. …

Persistent link: https://www.econbiz.de/10014896533

An international study of unisex and “same‐name” fragrance brands

Markham, Scott; Cangelosi, Joe - In: Journal of Product & Brand Management 8 (1999) 5, pp. 387-401

Examines the perceptions and preferences of fragrances by females. The sample was taken from nine cities across three continents. Of the two major fragrance concepts examined, unisex fragrances have been introduced, with only about half the respondents in the nine cities (six countries) surveyed...

Persistent link: https://www.econbiz.de/10014896558

Using qualitative research to refine service quality models

Burton, Jamie; Easingwood, Christopher; Murphy, John - In: Qualitative Market Research: An International Journal 4 (2001) 4, pp. 217-223

quality, process quality and additional external factor quality based on evaluations of image. …

Persistent link: https://www.econbiz.de/10014987024

Exploring the visual in organizations and management

Davison, Jane; McLean, Christine; Warren, Samantha - In: Qualitative Research in Organizations and Management: … 7 (2012) 1, pp. 5-15

fast developing around a number of interesting image‐based issues in organizational life. Research limitations …

Persistent link: https://www.econbiz.de/10014989153

CEO as a brand: managing the key dimensions

In: Strategic Direction 32 (2016) 5, pp. 34-37

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015012149

Marketers’ five shades of green

In: Strategic Direction 31 (2015) 10, pp. 15-17

that are built upon value drivers for green products such as image, status, functionality and brand management through …

Persistent link: https://www.econbiz.de/10015012748

Professionalizing Marketing

Mathews, Brian P.; Redman, Tom - In: Marketing Intelligence & Planning 12 (1994) 9, pp. 30-36

professionalism. More specialized areas do tend to be a little more demanding, but the image of professionalism conveyed in the …

Persistent link: https://www.econbiz.de/10014946471

The gay lifestyle ‐ spaces for a subculture of consumption

Haslop, Craig; Hill, Helene; Schmidt, Ruth A. - In: Marketing Intelligence & Planning 16 (1998) 5, pp. 318-326

Presents a study of designated gay service environments. Conceptually, the study draws together ideas and frameworks from the consumption literature and from the study of service environments. Analyses issues surrounding gay cultural socialization and its effect on consumption patterns and...

Persistent link: https://www.econbiz.de/10014946630