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Scenarios in brand valuation and brand portfolio strategy
Haigh, David - In: Scenarios in marketing : from vision to decision, (pp. 101-117). 2006
Persistent link: https://www.econbiz.de/10003382545
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Connecting brand equity, brand economies, and brand value
Haigh, David - In: Financial times handbook of management, (pp. 408-419). 2004
Persistent link: https://www.econbiz.de/10002755901
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Strategic control of marketing finance
Haigh, David - 1994
Persistent link: https://www.econbiz.de/10004184853
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Digging deep for true brand value
Haigh, David; Rocha, Michael - In: Intellectual asset management : IAM ; magazine 23 (2007), pp. 30-37
Persistent link: https://www.econbiz.de/10003465846
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Regulars - Expert Witness - Why the City is demanding more information on brand values
Haigh, David - In: CA : incorporating the Accountant's magazine, the … 104 (2000) 1123, pp. 8-9
Persistent link: https://www.econbiz.de/10006625141
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Profits, ethics and brand advertising - Are ethical boundaries being stretched to compensate for the decline of the food industry?
Haigh, David - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 3, pp. 35-38
Persistent link: https://www.econbiz.de/10006786842
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Chapter 12 - FRONTIER MARKETS - UNBANKED, FRONTIER BUY-OUTS - REACHING OUT TO THE UNBANKED - Mobile banking could be the answer to transforming the lives of countless millions of o...
Haigh, David - In: The banker : global financial intelligence 117 (2010), pp. 114-118
Persistent link: https://www.econbiz.de/10008381692
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What's in a Brand? How to define your brand and determine its value.
Haigh, David; Knowles, Jonathan - In: Marketing management : a quarterly business management … 13 (2004) 3, pp. 22-28
Persistent link: https://www.econbiz.de/10007230111
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WILL BANKING'S BRAND CHAMPIONS PLEASE STAND UP - With no one taking responsibility for restoring the banking industry's brand, progress seems a long way off
Haigh, David - In: The banker : global financial intelligence 144 (2012), pp. 116-118
Persistent link: https://www.econbiz.de/10009844026
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RETAIL BANKS MUST MEET THE METRO CHALLENGE - The entrance of new players such as Tesco and Metro Bank in the UK retail banking sector has put pressure on traditional giants to up t...
Haigh, David - In: The banker : global financial intelligence 130 (2011), pp. 114-118
Persistent link: https://www.econbiz.de/10008886175