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People often form good intentions that never reach fruition. New Year's resolutions, promises, and assurances are often quickly forgotten before they have a chance to influence behavior. Intentions are particularly ineffective when forgetting, procrastination, or distraction from other goals or...
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Consumers frequently make judgments and decisions based on limited or incomplete information. Secondhand sources of product information (e.g., information from advertising, promotion, or word-of-mouth communication) typically provide information about some product properties and characteristics...
Persistent link: https://www.econbiz.de/10013114256
Consumers often rely heavily on price as a predictor of quality and typically overestimate the strength of this relation. Furthermore, the inferences of quality they make on the basis of price can influence their actual purchase decisions. Selective hypothesis testing appears to underlie the...
Persistent link: https://www.econbiz.de/10013114257
[enter Abstract Body]This research investigates the effects of the amount of information presented, information organization, and concern about closure on selective information processing and on the degree to which consumers use price as a basis for inferring quality. Consumers are found to be...
Persistent link: https://www.econbiz.de/10013114259
Research has consistently shown that the process of eliciting environmental values is fraught with potential pitfalls that can produce biased estimates. The present research focused on how to preclude one such pitfall, overvaluation of a focal environmental entity, in light of the psychological...
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Research has consistently shown that the process of eliciting environmental values is fraught with potential pitfalls that can produce biased estimates. The present research focused on how to preclude one such pitfall, overvaluation of a focal environmental entity, in light of the psychological...
Persistent link: https://www.econbiz.de/10014178583