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Recruiting and retaining older adult volunteers : implications for practice
Devaney, Carmel; Kearns, Noreen; Fives, Allyn; Canavan, John - In: Journal of nonprofit & public sector marketing 27 (2015) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10011415475
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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106
Persistent link: https://www.econbiz.de/10015075161
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Does cultural background affect volunteering behavior?
Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 21 (2009) 2, pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
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The volunteer matrix: positioning of volunteer organizations
Haski-Leventhal, Debbie; Meijs, Lucas C. P. M. - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 127-137
Persistent link: https://www.econbiz.de/10009670528
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Key managerial challenges: strategic management and marketing, and accountability and performance
Osborne, Stephen P. (ed.) - 2013
Persistent link: https://www.econbiz.de/10010243764
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Does charging nonprofit volunteers affect their satisfaction?
Clerkin, Richard M.; Swiss, James E. - In: Nonprofit management & leadership 24 (2013/14) 4, pp. 487-501
Persistent link: https://www.econbiz.de/10010382628
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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
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Why do event volunteers return? : theory of planned behavior
Lee, Young-Joo; Won, Doyeon; Bang, Heyjin - In: International review on public and non-profit marketing 11 (2014) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10010413072
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Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa; Hyde, Melissa K.; Chambers, Suzanne K.; … - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280