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Crisis in the arts : the marketing response

Scheff, Joanne; Kotler, Philip - 2008

Persistent link: https://www.econbiz.de/10003717590

Entrepreneurship and leadership in marketing the arts

Colbert, François - 2008

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Do donors care about results? : an analysis of nonprofit arts and cultural organizations

Charles, Cleopatra; Kim, Mirae - In: Public performance & management review 39 (2016) 4, pp. 864-884

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Cultural Entrepreneurship : Begriffsverwendung, Verortung und Tendenzen innerhalb der Entrepreneurshipforschung

Hausmann, Andrea; Heinze, Anne - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 62 (2014) 2, pp. 125-151

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Research in arts marketing : evolution and future directions

Colbert, François; St-James, Yannik - In: Psychology & marketing 31 (2014) 8, pp. 566-575

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Customer relationships in arts marketing : a review of key dimensions in delivery by artistic and cultural organizations

Colbert, François; Dantas, Danilo C. - In: International journal of arts management 21 (2019) 2, pp. 4-14

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Arts marketing during COVID-19 : a critical review and theoretical integration

Fillis, Ian; Lehman, Kim; Rentschler, Ruth; Lee, Boram - In: Arts and the market : AAM 13 (2023) 1, pp. 48-63

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Realizing the Values of Art : Making Space for Cultural Civil Society

Dekker, Erwin; Morea, Valeria - 2023

Chapter 1: A Pragmatic approach to the arts -- Chapter 2: What values are, and how we learn to appreciate them … social practices around the arts. They develop the concept of cultural civil society to analyze how art is practiced and … evaluation. The book relies on an interdisciplinary approach rooted in economics and sociology of the arts, with an appreciation …

Persistent link: https://www.econbiz.de/10014226714

Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance

Gainer, Brenda; Padanyi, Paulette - 2008

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Implications of stakeholder concept and market orientation in the US nonprofit arts context

Hsieh, Jasper; Curtis, Kerry P.; Smith, Anne W. - In: International review on public and nonprofit marketing … 5 (2008) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10003732071

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