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Social marketing : its ethical...
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Marketing
39
Service-dominant logic
37
Service-Dominant Logic
36
Marketingtheorie
33
Marketing theory
32
Business ethics
25
Unternehmensethik
25
Corporate social responsibility
24
Corporate Social Responsibility
21
Theory
21
USA
21
United States
20
Theorie
19
Marketing management
17
Marketingmanagement
17
Betriebliche Wertschöpfung
16
Ethics
16
Ethik
16
Value creation
16
Wirtschaftsethik
16
Dienstleistung
13
Dienstleistungsmarketing
13
Relationship marketing
13
Services marketing
13
Economic ethics
12
Vereinigte Staaten
12
Beziehungsmarketing
11
Services
11
Consumer behaviour
10
Konsumentenverhalten
10
Einzelhandel
8
Lieferantenmanagement
8
Supplier relationship management
8
Lieferkette
7
Marktforschung
7
Retail trade
7
Supply chain
7
Welt
7
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7
macromarketing
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319
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Language
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English
210
Undetermined
148
German
2
French
1
Author
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Lusch, Robert F.
202
Murphy, Patrick E.
91
Laczniak, Gene R.
77
Vargo, Stephen L.
69
Lusch, Robert
14
Santos, Nicholas J. C.
10
Klein, Thomas A.
9
Brown, James R.
8
Harvey, Michael G.
7
Schlegelmilch, Bodo B.
7
Akaka, Melissa Archpru
6
Udell, Jon G.
6
Webster, Frederick E.
6
Öberseder, Magdalena
6
Boyt, Thomas
5
Lim, Steve C.
5
O'Brien, Matthew
5
Griffith, David A.
4
Harvey, Michael
4
Ingene, Charles A.
4
Kennedy, Ann-Marie
4
Laczniak, Eugene R.
4
Martin, Kelly D.
4
Sherry, John F.
4
Wilkie, William L.
4
Demuijnck, Geert
3
Dunne, Patrick M.
3
Enderle, Georges
3
Gummesson, Evert
3
Heyl, Jeff
3
Ketokivi, Mikko
3
Koskela-Huotari, Kaisa
3
Liu, Ying
3
Michie, Donald A.
3
Nix, Nancy W.
3
Pecotich, Anthony
3
Ram, Sudha
3
Ross, Robert H.
3
Schmenner, Roger W.
3
Schuler, Drue
3
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Institution
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American Marketing Association
2
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Published in...
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Journal of the Academy of Marketing Science
26
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of business ethics : JOBE
18
Journal of business research : JBR
12
Journal of marketing
12
Journal of Business Research
11
Journal of macromarketing
11
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
Journal of retailing
8
European journal of marketing : EJM
7
European Journal of Marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International Journal of Physical Distribution & Materials Management
5
International journal of physical distribution & logistics management : IJPD & LM
5
Marketing management : a quarterly business management publication of the American Marketing Association
5
Review of marketing research
5
AMS review : official publication of the Academy of Marketing Science
4
European Management Journal
4
International Journal of Physical Distribution & Logistics Management
4
Journal of business market management : jbm
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
4
MSI reports : working paper series
4
Marketing theory
4
Organizational dynamics : a quarterly review of organizational behavior for professional managers
4
Business Horizons
3
Business ethics quarterly : the journal of the Society for Business Ethics
3
Business horizons
3
Ethics in marketing : international cases and perspectives
3
European management journal : publ. twice a year for the Scottish Business School
3
Macromarketing - a global focus ; Vol. 2
3
AMA educators' proceedings
2
Akron business and economic review
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Business & professional ethics journal
2
Business transformation for a sustainable future
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
International journal of quality and service sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Marketing
2
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ECONIS (ZBW)
196
OLC EcoSci
107
Other ZBW resources
22
RePEc
21
USB Cologne (EcoSocSci)
15
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1
The business environment of 1985
Udell, Jon G.
;
Laczniak, Gene R.
;
Lusch, Robert F.
- In:
Business horizons
19
(
1976
)
3
,
pp. 45-54
Persistent link: https://www.econbiz.de/10002951133
Saved in:
2
The future of marketing strategy
Lusch, Robert F.
;
Udell, Jon G.
;
Laczniak, Gene R.
- In:
Business horizons
19
(
1976
)
6
,
pp. 65-74
Persistent link: https://www.econbiz.de/10002419259
Saved in:
3
Futures research : a new perspective for corporate planning
Laczniak, Gene R.
;
Lusch, Robert F.
- In:
Review of regional economics and business
2
(
1977
)
2
,
pp. 10-15
Persistent link: https://www.econbiz.de/10002358649
Saved in:
4
Marketing in 1985 : a view from the Ivory Tower
Laczniak, Gene R.
;
Lusch, Robert F.
;
Udell, Jon G.
- In:
Journal of marketing
41
(
1977
)
4
,
pp. 47-56
Persistent link: https://www.econbiz.de/10002358663
Saved in:
5
The hidden costs of hidden costs
Laczniak, Gene R.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 324-327
Persistent link: https://www.econbiz.de/10011750624
Saved in:
6
Management of retail enterprises
Lusch, Robert F.
-
1982
Persistent link: https://www.econbiz.de/10000051819
Saved in:
7
Alderson, sessions and the 1950s manager
Lusch, Robert F.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 275-281)
.
2006
Persistent link: https://www.econbiz.de/10003279730
Saved in:
8
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
Saved in:
9
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Saved in:
10
Channel conflict : its impact on retailer operating performance
Lusch, Robert F.
- In:
Journal of retailing
52
(
1976
)
2
,
pp. 3-12,89-90
Persistent link: https://www.econbiz.de/10002419210
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