Social marketing : its ethical dimensions
Gene R. Laczniak, Robert F. Lusch and Patrick E. Murphy
| Year of publication: |
2008
|
|---|---|
| Authors: | Laczniak, Gene R. ; Lusch, Robert F. ; Murphy, Patrick E. |
| Published in: |
Key debates and contemporary issues in nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 302-314
|
| Subject: | Social Marketing | Social marketing | Ethik | Ethics | Befragung | Interview | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003718250