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Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 280-303
Persistent link: https://www.econbiz.de/10012434106
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Marketing-Kaleidoskop : Akzente und Suchfelder für ein realitätsorientiertes Marketing : Festschrift für Christian Belz
Reinecke, Sven (ed.); Annen, Emil (ed.); Belz, Otto (ed.);  … - 2018 - 2. Auflage
Persistent link: https://www.econbiz.de/10011978744
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Understanding the impact of relationship disruptions
Schmitz, Christian; Frieß, Maximilian; Alavi, Sascha; … - In: Journal of marketing 84 (2020) 1, pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
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Vertriebsgesellschaften als interne Kunden internationaler Konsumgüterhersteller
Belz, Christian - In: Internationalisierung von Vertrieb und Handel, (pp. 223 - 243). 2004
Persistent link: https://www.econbiz.de/10014555107
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Special issue: value-creating sales: : the role of digital technologies
Kassemeier, Roland (ed.); Alavi, Sascha (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014225952
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Guest editorial: value-creating sales and digital technologies
Kassemeier, Roland; Alavi, Sascha; Habel, Johannes; … - In: European journal of marketing 57 (2023) 3, pp. 653-658
Persistent link: https://www.econbiz.de/10014225956
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Sales manager encouragement behavior in value-centered business models
Hoffmann, Clara; Alavi, Sascha; Schmitz, Christian - In: European journal of marketing 57 (2023) 3, pp. 771-793
Persistent link: https://www.econbiz.de/10014226011
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Business Innovation: Das St. Galler Modell
Schmitz, Christian - 2016 - 1. Aufl. 2016
Geschäftsmodellinnovation -- Produkt- und Serviceinnovation -- Prozessinnovation -- Innovationsstrategie und -prozess -- Methoden und Instrumente -- Performance Management -- Organisation und Kultur. .
Persistent link: https://www.econbiz.de/10014020429
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Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland; Alavi, Sascha; Habel, Johannes; … - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
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The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin; Desernot, Christina; Alavi, Sascha; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088