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Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment --...
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"This book provides a map of the FinTech industry and presents guideposts for navigating the landscape of the sector so that different parties (investors, entrepreneurs, and traditional financial service companies) can enhance customer/product offerings, improve efficiency/cost structure, and...
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, sondern auch zur Veränderung der Arbeitsteilung im gesamten Finanzsektor. Zur Strukturierung dieser Entwicklung unternimmt das …
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Cover -- Contents -- Preface -- Acknowledgments -- Section One -- Chapter 1: What Is Financial Technology? -- Technology's Impact on Financial Services -- What Is FinTech and Who Are the Players? -- Why the Hype for FinTech? -- Why Is FinTech Potentially So Important to Society? -- Recent Trends...
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