Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Allocating marketing resources
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
17
Konsumentenverhalten
17
Marketing management
17
Marketingmanagement
17
Theorie
17
Theory
17
Beziehungsmarketing
13
Relationship marketing
13
Distribution channel
11
Vertriebsweg
11
Customer value
10
Kundenwert
10
USA
10
United States
10
Leistungsentgelt
9
Performance pay
9
Salespeople
9
Verkaufspersonal
9
Marketing
8
Internet marketing
7
Marketing theory
7
Marketingtheorie
7
Online-Marketing
7
Accounting policy
6
Bilanzpolitik
6
E-commerce
6
Einzelhandel
6
Logit model
6
Logit-Modell
6
Retail trade
6
Discrete choice
5
Diskrete Entscheidung
5
Electronic Commerce
5
Erfolgsfaktor
5
Management
5
Sales promotion
5
Success factor
5
Verkaufsförderung
5
B-to-B-Marketing
4
Business-to-business marketing
4
more ...
less ...
Online availability
All
Free
50
Undetermined
33
Type of publication
All
Article
113
Book / Working Paper
94
Other
2
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
18
Working Paper
18
Aufsatz im Buch
9
Book section
9
Case study
5
Fallstudie
5
Collection of articles of several authors
4
Sammelwerk
4
Conference proceedings
2
Konferenzschrift
2
Collection of articles written by one author
1
Hochschulschrift
1
Interview
1
Lehrbuch
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
141
Undetermined
63
German
5
Author
All
Gupta, Sunil
123
Steenburgh, Thomas J.
75
Avery, Jill
18
Lehmann, Donald R.
16
Mela, Carl F.
16
Steenburgh, Thomas
13
Ahearne, Michael
11
Ansari, Asim
9
Chapman, Craig J.
9
Ainslie, Andrew
8
Steckel, Joel H.
6
Sudhir, K.
6
Bucklin, Randolph E.
5
Iyengar, Raghuram
5
Jedidi, Kamel
5
Caravella, Mary
4
Chung, Doug J.
4
Deighton, John
4
Gupta, Sachin
4
Han, Sangman
4
Kamakura, Wagner A.
4
Liu, Qiang
4
Boichuk, Jeffrey
3
Duvvuri, Sri Devi
3
Engebretson, Peder Hans
3
Essegaier, Skander
3
Fader, Peter
3
Kushwaha, Tarun
3
Lee, Clarence
3
Lemmens, Aurélie
3
Livne, Zvi A.
3
Manchanda, Puneet
3
Stuart, Jennifer Ames
3
Wilton, Peter C.
3
Winer, Russell S.
3
Zhang, Jie
3
Zhang, Z.John
3
Ailawadi, Kusum L.
2
Banerji, Anirvan
2
Boichuk, Jeffrey P.
2
more ...
less ...
Institution
All
Harvard Business School, Harvard University
5
American Marketing Association
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Himachal Pradesh University / Department of Commerce
1
Himachal Pradesh University <Simla> / Department of Commerce
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Published in...
All
Harvard business review : HBR
13
Working papers / Harvard Business School, Division of Research
13
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
HBS Case
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing Science
10
Harvard-Business-Manager : das Wissen der Besten
9
Harvard Business School Marketing Unit Case
8
Management Science
7
Harvard Business School Working Papers
5
Harvard Business School Marketing Unit Working Paper
4
Report / Marketing Science Institute
4
Darden Business School Working Paper
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Working paper / Harvard Business School, Division of Research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
MSI reports : working paper series
2
Marketing Letters
2
Operations research, Management science : OR MS ; the international literature digest
2
Quantitative Marketing and Economics
2
Report / Marketing Science Institute / Marketing Science Institute
2
AAA 2007 Financial Accounting & Reporting Section (FARS) Meeting Papers
1
Business Economics Working Papers
1
Business ethics and leadership : BEL
1
Business insights
1
Digital marketing : global strategies from the world's leading experts
1
Experimental business research
1
Fundamentals of marketing research ; Vol. 1
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
HBS Case Number
1
Handbook of marketing decision models
1
Handbook of pricing research in marketing
1
Harvard Business School Accounting & Management Unit Case
1
Harvard Business School Marketing Research Paper
1
Harvard Business School Marketing Unit case
1
Health care management science : a new journal serving the international health care management community
1
Journal of Business & Economic Statistics
1
Journal of Consumer Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
140
OLC EcoSci
35
RePEc
30
BASE
2
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
209
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
2
Effort or timing : the effect of lump-sum bonuses
Steenburgh, Thomas J.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10003765608
Saved in:
3
The invariant proportion of substitution property (IPS) of discrete-choice models
Steenburgh, Thomas J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 300-307
Persistent link: https://www.econbiz.de/10003709022
Saved in:
4
Measuring consumer and competitive impact with elasticity decompositions
Steenburgh, Thomas J.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 636-646
Persistent link: https://www.econbiz.de/10003569740
Saved in:
5
The IPS property
Steenburgh, Thomas J.
-
2004
Persistent link: https://www.econbiz.de/10003242504
Saved in:
6
Effort or timing : the effect of lump-sum bonuses
Steenburgh, Thomas J.
-
2005
Persistent link: https://www.econbiz.de/10003242562
Saved in:
7
On decomposing the elasticity of demand
Steenburgh, Thomas J.
-
2005
Persistent link: https://www.econbiz.de/10003242568
Saved in:
8
Taste heterogeneity, IIA, and the similarity critique
Steenburgh, Thomas J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783576
Saved in:
9
Essays in sales compensation and direct marketing
Steenburgh, Thomas J.
-
2004
Persistent link: https://www.econbiz.de/10003777155
Saved in:
10
Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill
;
Caravella, Mary
;
Deighton, John
; …
-
2007
Persistent link: https://www.econbiz.de/10003440287
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
