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An agenda for research into services management - Afterword to the special edition on European research in service marketing
Lings, Ian; Lemmink, Jos; Botschen, Günther - In: Journal of business research : JBR 57 (2004) 4, pp. 456
Persistent link: https://www.econbiz.de/10006718850
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The impact of internal and external market orientations on firm performance
Lings, Ian; Greenley, Gordon - In: Journal of strategic marketing 17 (2009) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10008177250
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Employer branding: strategic implications for staff recruitment
Wilden, Ralf; Gudergan, Siegfried; Lings, Ian - In: Journal of marketing management : MM 26 (2010) 1, pp. 56-74
Persistent link: https://www.econbiz.de/10008416306
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Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian; Owen, Kate - In: Journal of marketing management : MM 23 (2007) 5, pp. 483-497
Persistent link: https://www.econbiz.de/10008416686
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The role of product involvement in e-service evaluations
Wang, Paul; Gudergan, Siegfried; Lings, Ian - In: International journal of electronic marketing and … 2 (2008/09) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10009878490
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An introduction to the application of (case 1) best–worst scaling in marketing research
Louviere, Jordan; Lings, Ian; Islam, Towhidul; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 292-303
Persistent link: https://www.econbiz.de/10010142564
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Visitor Relationship Orientation of Destination Marketing Organizations
Pike, Steven; Murdy, Samantha; Lings, Ian - In: Journal of travel research : a quarterly publication of … 50 (2011) 4, pp. 443-454
Persistent link: https://www.econbiz.de/10009136644
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A step change in marketing communication education : the next urgent steps for research
Kerr, Gayle; Lings, Ian; Kitchen, Philip J. - In: Journal of marketing communications 30 (2024) 2, pp. 152-165
Persistent link: https://www.econbiz.de/10014529325
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The power of synergy to reinvent IMC education
Kerr, Gayle; Mulhern, Frank; Viswanathan, Vijay; … - In: Journal of marketing communications 30 (2024) 2, pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
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Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle; Lings, Ian; Terry, Leigh; Richards, Jef; … - In: Journal of marketing communications 30 (2024) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10014529358