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Service dominant logic : implications at the marketing/entrepreneurship interface

Kasouf, Chickery J.; Darroch, Jenny; Hultman, Claes M.; … - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 57-69

Persistent link: https://www.econbiz.de/10009897773

Service dominant logic

Kasouf, Chickery J.; Darroch, Jenny; Hultman, Claes M.; … - In: Journal of Research in Marketing and Entrepreneurship 10 (2009) 1, pp. 57-69

Purpose – This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface. Design/methodology/approach – This paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for...

Persistent link: https://www.econbiz.de/10014902545

Sustainable corporate entrepreneurship

Miles, Morgan P.; Munilla, Linda S.; Darroch, Jenny - In: International entrepreneurship and management journal 5 (2009) 1, pp. 65-76

Persistent link: https://www.econbiz.de/10003819509

Marketing research for isolated SMEs

Hazeldine, Mary F.; Miles, Morgan P. - In: Innovative methodologies in enterprise research, (pp. 203-213). 2007

Persistent link: https://www.econbiz.de/10003444932

An exploratory role analysis of opinion leaders, adopters, and communicative adopters with a dynamically continuous innovation

Hazeldine, Mary F.; Miles, Morgan P. - In: The journal of applied business research 26 (2010) 4, pp. 117-129

Persistent link: https://www.econbiz.de/10003997589

Entrepreneurial burnout : exploring antecedents, dimensions and outcomes

Shepherd, C. David; Marchisio, Gaia; Morrish, Sussie C.; … - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 71-79

Persistent link: https://www.econbiz.de/10008798471

Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship

Morrish, Sussie C.; Miles, Morgan P.; Deacon, Jonathan H. - In: Journal of strategic marketing 18 (2010) 4, pp. 303-316

Persistent link: https://www.econbiz.de/10008650957

Sources of innovation

Darroch, Jenny; Miles, Morgan P. - In: Encyclopedia of technology and innovation management, (pp. 97-103). 2010

Persistent link: https://www.econbiz.de/10003945676

Strategic sales conversations as a foundation for effective partnership selling

Shepherd, C. David; Miles, Morgan P.; Munilla, Linda S. - In: Journal of business & economics research 7 (2009) 2, pp. 1-7

Persistent link: https://www.econbiz.de/10003812804

Entrepreneurship's relevance to marketing

Miles, Morgan P.; Crispin, Stuart; Kasouf, Chickery J. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 126-136

Persistent link: https://www.econbiz.de/10009507693