in many product categories. This study surveyed 206 males and females to identify gender differences in products … to profile gender differences. Men were found to play a major role in household purchases, particularly for groceries …

Purpose – This paper aims to study how buyers' gender and risk proclivity, and the time remaining in an internet …‐seekers. Simulation results correspond closely with eBay data. Practical implications – The paper shows that not only do gender …

Purpose – Gender is one of the most common forms of segmentation used by marketers. However, not enough data on gender …. Research limitations/implications – The study was conducted on shopping in general, while gender differences may be product … buying. Originality/value – Gender differences in consumer behavior, though recognized as an important topic, have attracted …

provided information on gender and price knowledge and evaluated an advertised offer for a camera in one of two settings …‐tail), but this effect is moderated by both gender and price knowledge. Females prefer a brick and mortar environment and are …

members of the baby busters generation. These findings suggest that the current practice of dual‐gender positioning by …

The literature provides substantial evidence of gender differences in the level of assertive and/or competitive traits … certain exchange strategies employed by each gender. The primary research objectives in this study were, first, to develop a …; and second, to investigate gender differences in consumers’ bargaining propensity. The results of the study showed that …

price cuts by a competitor are affected by his/her cognitive style, gender and entrepreneurial attitudes. Design … competitive price reductions. Findings The results of both studies indicate significant effects for cognitive style, gender and … gender. Practical implications Given the existence of the relationship between price reactions of managers and their …

relationships between ethnicity, gender, job satisfaction, turnover intentions, and the personality characteristic termed type A … moderating variables – ethnicity, gender, occupational setting, and level of decision making authority – have an impact on these … satisfaction and turnover intentions that was consistent with previously reported research. Neither gender nor ethnicity was found …

second author of this paper that both gender and personality might impact on information processing. This study focuses on … the interaction of the decision maker (addressing issues of gender, personality, cognitive style and ability) with the … this decision task, while also identifying the influence of gender, spatial ability and tolerance of ambiguity. These …