Gender differences in brand commitment, impulse buying, and hedonic consumption
Year of publication: |
2012
|
---|---|
Authors: | Tifferet, Sigal ; Herstein, Ram |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 3, p. 176-182
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Gender | Brands | Marketing strategy | Men | Women | Gender differences | Impulse buying | Brand commitment | Hedonic consumption |
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