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Das Märchen vom Long Tail
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Film industry
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3
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3
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3
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Elberse, Anita
27
Eliashberg, Jehoshua
4
Barwise, Patrick
3
Hammond, Kathy
3
Oberholzer-Gee, Felix
3
Anand, Bharat N.
2
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2
Verleun, Jeroen
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ECONIS (ZBW)
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OLC EcoSci
7
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The power of stars : do star actors drive the success of movies?
Elberse, Anita
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 102-120
Persistent link: https://www.econbiz.de/10003565688
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2
Blockbusters : hit-making, risk-taking, and the big business of entertainment
Elberse, Anita
-
2013
-
1. ed.
Persistent link: https://www.econbiz.de/10010460333
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3
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
-
2005
Persistent link: https://www.econbiz.de/10003369750
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4
Bye-bye bundles : the unbundling of music in digital channels
Elberse, Anita
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008822080
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5
Superstars and underdogs : an examination of the long-tail phenomenon in video sales
Elberse, Anita
;
Oberholzer-Gee, Felix
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10003641113
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6
Marketing and the Internet
Barwise, Patrick
;
Elberse, Anita
;
Hammond, Kathy
- In:
Handbook of marketing
,
(pp. 527-557)
.
2006
Persistent link: https://www.econbiz.de/10003335284
Saved in:
7
Superstars and underdogs : an examination of the long tail phenomenon in video sales
Elberse, Anita
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436354
Saved in:
8
Advertising and expectations : the effectiveness of pre-release advertising for motion pictures
Elberse, Anita
;
Anand, Bharat N.
-
2006
Persistent link: https://www.econbiz.de/10003373663
Saved in:
9
The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market
Elberse, Anita
;
Anand, Bharat N.
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 319-343
Persistent link: https://www.econbiz.de/10003574953
Saved in:
10
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
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