Today, the rapidly growing Indian service sector confronts a complex paradox where, on the one hand it is relentlessly striving for suitable human resources and on the other hand, it is tackling the problem of largest pool of unemployed skilled manpower. What causes these two contradictions to...

Petrol was sold as a ‘commodity’ through ‘mass marketing’ in India for over four decades and generations of Indian consumers got so used to this that when ‘segmented marketing’ arrived and brands were launched in 2002, a paradigm shift was expected in...