We examine the role of money in the policies of the ECB, using introductory statements of the ECB President at the monthly press conferences during 1999-2004. Over time, the relative amount of words devoted to the monetary analysis has decreased. Our analysis of indicators of the monetary policy...

1 Introduction -- 2 Government public relations: what is it good for? -- 3 Media relations -- 4 Public information campaigns -- 5 Crisis communication challenges in the public sector -- 6 Strategic communication planning in the digital age -- 7 Harnessing social media effectively on behalf of...