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The contribution of league systems in individual sports to the developmnet of high-performance sport in Germany
Zimmermann, Timo; Klein, Marie-Luise - In: European Sport management quarterly : ESMQ 18 (2018) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10011879392
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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian; Wagner, David; Scheck, Barbara - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
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Season ticketing as a risk management tool in professional team sports : a pricing analysis of German soccer and basketball
Huth, Christopher; Kurscheidt, Markus - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-18
Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an effective risk-reducing instrument, is rarely analyzed in the literature. This study aims to determine, from a price and product perspective, the extent to which different...
Persistent link: https://www.econbiz.de/10013397774
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The Economics of Superstars and Celebrities
Nüesch, Stephan - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515596
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Perspektiven des Sportsponsoring
Babin, Jens-Uwe - 1995
Persistent link: https://www.econbiz.de/10000544510
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Mediensponsoring : eine junge Sponsoringform im Aufwind
Overloop, Pascal C. van; Lemân, Fritjof M. - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 147-166). 2008
Persistent link: https://www.econbiz.de/10003640823
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Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K. (ed.) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
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The juxtaposition of sport and communication: defining the field of sport communication
Pedersen, Paul M.; Laucella, Pamela C.; Miloch, Kimberly S. - In: International journal of sport management and marketing … 2 (2007) 3, pp. 193-207
Persistent link: https://www.econbiz.de/10003433832
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Ambush-Marketing
Pechtl, Hans - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10003647380
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The four domains of sports marketing : a conceptual framework
Fullerton, Sam; Merz, G. Russell - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 2, pp. 90-108
Persistent link: https://www.econbiz.de/10003763465