The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this...

Published by Asociación de Economistas Agrarios de Chile

The agri‐food industry has improved its productivity, especially in developed countries, in an unparalleled way. This development has, however, estranged the agri‐food sector in parts from society over the years. Never before has food been as safe and secure, but simultaneously, society has...

Today’s global food production and consumption often stand in sharp contrast to the objectives of sustainable development. Sustainable food products, characterised by higher environmental or ethical standards than conventional equivalents, are therefore an essential mean of addressing this...

Heutzutage zeigt sich das Ernährungsverhalten der deutschen Konsumenten immer differenzierter und ist mit einem wachsenden Involvement beim Kauf von Lebensmitteln verbunden. In diesem Zusammenhang steigt die Nachfrage nach Qualitätslebensmitteln und Premium-Marken. Für das Marketing im...