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To trust or not to trust? : consumer responses to cause-related marketing

Iscioglu, Tutku Eker; Borak, Eser - In: Journal of international food & agribusiness marketing 32 (2020) 2, pp. 97-122

Persistent link: https://www.econbiz.de/10012259218

Customer trust through green corporate image, green marketing strategy, and social responsibility : a case study

Widyastuti, Sri; Said, Muhammad; Siswono, Safitri; … - In: European research studies 22 (2019) 2, pp. 83-99

Persistent link: https://www.econbiz.de/10012285936

Influencer marketing : brand control, commercial orientation and post credibility

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831

Persistent link: https://www.econbiz.de/10012424277

How can perceived consistency in marketing communications influence customer-brand relationship outcomes?

Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343

Persistent link: https://www.econbiz.de/10012211873

Investigation of psychological dimensions of trust on e-loyalty : a case of Saudi Arabia consumers

Azam, Afshan - In: Journal of Islamic marketing : JIMA 6 (2015) 2, pp. 224-249

Persistent link: https://www.econbiz.de/10011348979

Can involvement increase trust in a confusing online setting? : implications for marketing strategy

Tzeng, Shian-Yang; Shiu, Jerry Yuwen - In: South African journal of business management 51 (2020) 1, pp. 1-10

Purpose: Customer trust toward e-commerce has been unsettled by recent unethical events. Involvement, the level of personal relevance of an object or event, has been proved to enhance trust. Nevertheless, in a complicated online shopping environment, the relationship between involvement and...

Persistent link: https://www.econbiz.de/10012589489

Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...

Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10013255655

Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand

Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209572

Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia

Yoong Ruey Yap; Nurlida Ismail - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 437-458

Persistent link: https://www.econbiz.de/10014318238

Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse

Hu, Han-fen; Krishen, Anjala S.; Barnes, Jesse - In: Journal of business research : JBR 158 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014280451