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Based on prior accounting literature and Simons’ framework (1990, 1995), the authors explore the use of budgets in PEU situations in a qualitative study. They conducted a field-based study and interviewed 14 senior sales and marketing managers from various industries, using projective...
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Les différentes études portant sur les déterminants des systèmes de contrôle marketing restent parcellaires. Cet article présente les résultats d'une étude exploratoire visant à mettre à jour les éléments de l'environnement de l'entreprise qui peuvent influencer le système de...
Persistent link: https://www.econbiz.de/10008923083
Cette communication explore le concept de pression budgétaire, désigné en anglais par Budget Emphasis ou Reliance on Accounting Performance Measures (RAPM) à partir d'une approche exploratoire fondée sur des entretiens en profondeur auprès de 14 directeurs commerciaux. Elle analyse...
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Purpose: The purpose of this paper is to report the outcome of an interdisciplinary discussion on the concepts of profit and profitability and various ways in which we could potentially problematize these concepts. It is our hope that a much greater attention or reconsideration of the...
Persistent link: https://www.econbiz.de/10012274708
Purpose: This paper investigates online evaluation processes on peer-to-peer platforms to highlight how online peer evaluation enacts neoliberal subjects and collectives. Design/methodology/approach: The paper uses netnography (Kozinets, 2002) to study the online community of Airbnb. It is also...
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