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The use of online market analysis systems to achieve competitive advantage

Zhao, Lihua; Uncles, Mark D.; Gregory, Gary - In: Data mining for design and marketing, (pp. 35-56). 2009

Persistent link: https://www.econbiz.de/10003861732

Customer Relationship Management in der Automobilbranche

Holland, Heinrich - In: Innovationen im E-Business : die 5. Paderborner …, (pp. 99-106). 2003

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Veränderte Vertriebsstrategien in der Automobilindustrie angesichts von Euro und Internet als Herausforderung für die Industriepolitik

Habedank, Chistian; Reinhardt, Nils; Urlichs, Robert - In: Strategien für die Automobilindustrie : Ansatzpunkte …, (pp. 203-225). 1998

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Manheim Interactive : Selling Cars Online

Woodham, Richard; Weill, Peter - 2002

Manheim Interactive is a subsidiary of Manheim Auctions, a 55-year old brickand-mortar firm that is the number one player in offline vehicle remarketing. Since 1996, Manheim has been remarketing used automobiles over the Internet. Manheim Interactive has found that the strength of the Manheim...

Persistent link: https://www.econbiz.de/10014118800