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Trade Marketing
Bollers, Andrea - In: Effektives Customer Relationship Management : …, (pp. 361-373). 2013
Persistent link: https://www.econbiz.de/10014546745
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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Excellence in Sales : empirische Ergebnisse einer länderübergreifenden Erfolgsfaktorenstudie im Vertrieb
Dannenberg, Holger; Zupancic, Dirk - 2007
Persistent link: https://www.econbiz.de/10003408630
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Situation approach as success factor of mobile marketing
Link, Jörg; Seidl, Franziska - In: Handbook of research on mobile marketing management, (pp. 115-128). 2010
Persistent link: https://www.econbiz.de/10003919348
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Buy now : creative marketing that gets customers to respond to you and your product
Cesari, Rick; Lynch, Ron - 2011
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct...
Persistent link: https://www.econbiz.de/10008904301
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Bestandskunden-Management Automotive : professionelle Kundenbindung als Erfolgsfaktor der Zukunft
Dahlhoff, Hans-Dieter; Korzen, Eva Janina - 2011
Persistent link: https://www.econbiz.de/10008904865
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A communication based perspective on customer relationship management (CRM) success
Zablah, Alex R. - 2005
Persistent link: https://www.econbiz.de/10003953855