Bestandskunden-Management Automotive : professionelle Kundenbindung als Erfolgsfaktor der Zukunft
H. Dieter Dahlhoff und Eva Janina Korzen
| Year of publication: |
2011
|
|---|---|
| Authors: | Dahlhoff, Hans-Dieter ; Korzen, Eva Janina |
| Publisher: |
Kassel : Univ., DMCC, Dialog Marketing Competence Center |
| Subject: | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Kundenwert | Customer value | Marketingmanagement | Marketing management | Kfz-Markt | Automotive market |
| Extent: | 53 S. 30 cm |
|---|---|
| Series: | Working paper / Dialog Marketing Competence Center. - Kassel : Univ., ISSN 1868-9299, ZDB-ID 2521129-8. - Vol. Nr. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008904865