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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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"Statistical significance" and statistical reporting : moving beyond binary
McShane, Blake; Bradlow, Eric T.; Lynch, John G.; … - In: Journal of marketing 88 (2024) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10014582913
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A spatial negative binomial regression of individual-level count data with regional and person-specific covariates
Lee, Ka Lok; Bell, David R. - 2009
Persistent link: https://www.econbiz.de/10009377108
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Failing to learn from experience about catastrophes : the case of hurricane preparedness
Meyer, Robert J. - In: Journal of risk and uncertainty : JRU 45 (2012) 1, pp. 25-50
Persistent link: https://www.econbiz.de/10009660617
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Reflections on "transformative marketing : the next 20 years"
Meyer, Robert J. - In: Journal of marketing 82 (2018) 4, pp. 13-14
Persistent link: https://www.econbiz.de/10011880512
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Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
Meyer, Robert J. - In: Journal of marketing research : JMR 50 (2013) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009715283
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Choice, chance, and Bayesian benchmarks
Kalwani, Manohar U.; Meyer, Robert J.; Morrison, Donald G. - 1991
Persistent link: https://www.econbiz.de/10000823751
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Strategies for better protection against catastrophic risks
Kunreuther, Howard (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003753428
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A mutualized risk market with endogenous prices, with application to US landfalling hurricanes
Meyer, Robert J.; Horowitz, Michael; Wilks, Daniel; … - 2008
Persistent link: https://www.econbiz.de/10003784024