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Wettbewerbsprofilierung von Einkaufszentren : ein Beitrag zum Controlling strategischer Erfolgspotenziale
Benkenstein, Martin; Bastian, Antje - In: Handelscontrolling : neue Ansätze aus Theorie und …, (pp. 443-471). 2000
Persistent link: https://www.econbiz.de/10001536766
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Reinventing organizational control : meaning contest surrounding reputational risk controllability in the social media arena
Brivot, Marion; Gendron, Yves; Guénin, Henri - In: Accounting, auditing & accountability journal 30 (2017) 4, pp. 795-820
Persistent link: https://www.econbiz.de/10011720534
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Can public sector organizations be coherent corporate brands?
Wæraas, Arild - In: Marketing theory 8 (2008) 2, pp. 205-221
Persistent link: https://www.econbiz.de/10003731431
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Corporate Reputation Management durch Corporate Communications
Seemann, Ralph - 2008
Persistent link: https://www.econbiz.de/10003753887
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Social desirability response bias, gender, and factors influencing organizational commitment: an international study
Bernardi, Richard A.; Guptill, Steven T. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 797-809
Persistent link: https://www.econbiz.de/10003757410
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Reconciling scattered images : managing disparate organizational expressions and impressions
Price, Kristin N.; Gioia, Dennis A.; Corley, Kevin G. - In: Journal of management inquiry 17 (2008) 3, pp. 173-185
Persistent link: https://www.econbiz.de/10003759587
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The role of the corporate art collection in corporate identity management : the case of Deutsche Bank
Kottasz, Rita; Bennett, Roger; Savani, Sharmila; … - In: International journal of arts management 10 (2007/08) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003737724
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Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna - In: The Ashgate research companion to corporate social …, (pp. 387-397). 2008
Persistent link: https://www.econbiz.de/10003738648
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Organisational marketing in the creative industries
Powell, Shaun; Ennis, Sean - In: Qualitative market research : an international journal 10 (2007) 4, pp. 375-389
Persistent link: https://www.econbiz.de/10003739520