Jayawardhena, Chanaka; Tiu Wright, Len; Dennis, Charles - In: International Journal of Retail & Distribution Management 35 (2007) 6, pp. 515-526
Purpose – The purpose of this paper is to examine the purchase intentions of online retail consumers, segmented by their purchase orientation. Design/methodology/approach – An e‐mail/web survey was addressed to a consumer panel concerning their online shopping experiences and motivations,...