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A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10008076038
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The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Nowlis, Stephen M.; Shiv, Baba - In: Journal of marketing research : JMR 42 (2005) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006644321
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The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice
Shiv, Baba; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10006645059
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When norms loom larger than the self : susceptibility of preference-choice consistency to normative influence across cultures
Savani, Krishna; Wadhwa, Monica; Uchida, Yukiko; Ding, Yu; … - In: Organizational behavior and human decision processes : … 129 (2015), pp. 70-79
Persistent link: https://www.econbiz.de/10011342654
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This number just feels right : the impact of roundedness of price numbers on product evaluations
Wadhwa, Monica; Zhang, Kuangjie - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1172-1185
Persistent link: https://www.econbiz.de/10010490132
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When numbers make you feel : impact of round versus precise numbers on preventive health behaviors
Wadhwa, Monica; Zhang, Kuangjie - In: Organizational behavior and human decision processes : … 150 (2019), pp. 101-111
Persistent link: https://www.econbiz.de/10011990698
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Unexpected-framing effect : impact of framing a product benefit as unexpected on product desire
Wadhwa, Monica; Kim, Jeehye Christine; Chattopadhyay, … - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 223-245
Persistent link: https://www.econbiz.de/10012033941
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This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Wadhwa, Monica; Zhang, Kuangjie - In: Journal of Consumer Research 41 (2015) 5, pp. 1172-1172
This research proposes that because rounded numbers are more fluently processed, rounded prices (e.g., $200.00) encourage reliance on feelings. In contrast, because nonrounded numbers are disfluently processed, nonrounded prices (e.g., $198.76) encourage reliance on cognition. Thus, rounded...
Persistent link: https://www.econbiz.de/10011125808
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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010
Persistent link: https://www.econbiz.de/10003951889
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The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
Scott, Maura L.; Nowlis, Stephen M.; Mandel, Naomi; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 3, pp. 391-405
Persistent link: https://www.econbiz.de/10003768676