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Using dominance measures to evaluate brand extensions
Herr, Paul M.; Farquhar, Peter H.; Fazio, Russell H. - 1993
Persistent link: https://www.econbiz.de/10000877329
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The Brand report : stalemate at Cancun ; where do we go from here?
Judd, Frank - 1982
Persistent link: https://www.econbiz.de/10000550062
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
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Trademarks and brand management : selected annotations
Hill, Conrad R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000673130
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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The star-spangled hustle
Blaustein, Arthur I.; Faux, Geoffrey - 1972
Persistent link: https://www.econbiz.de/10000013322
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Designing positively evaluated logos
Henderson, Pamela W.; Cote, Joseph A. - 1996
Persistent link: https://www.econbiz.de/10000957394