Evaluation of brand use on city government websites : a search for brand type, repetition, and consistency
Year of publication: |
2008
|
---|---|
Authors: | Tschirhart, Mary |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 19.2008, 1, p. 35-53
|
Subject: | Stadtmarketing | City marketing | Website | Markenführung | Brand management | USA | United States |
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