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Gummesson, Evert
132
Polese, Francesco
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Mele, Cristina
19
Díaz-Méndez, Montserrat
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Grönroos, Christian
4
Kuusela, Hannu
3
Lusch, Robert F.
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Mi Dahlgaard‐Park, Su
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Polese, F.
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1
Quazi, Ali
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European journal of marketing : EJM
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Journal of Business & Industrial Marketing
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5
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4
The journal of business & industrial marketing
4
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3
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International Journal of Contemporary Hospitality Management
2
International Journal of Quality and Service Sciences
2
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Journal of customer behaviour
2
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2
Management Decision
2
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2
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2
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2
The TQM journal : the international review of organizational improvement
2
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2
jbm - Journal of Business Market Management
2
Akademilitteratur
1
Applying qualitative methods to marketing management research
1
European Business Review
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
Internal marketing : directions for management
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International journal of contemporary hospitality management
1
International journal of cross cultural management : CCM
1
International journal of service industry management : IJSIM
1
Involving customers in new service development
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Issues in organization and management series
1
Journal of Historical Research in Marketing
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Journal of Service Theory and Practice: Volume 25, Issue 2
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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RePEc
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EconStor
1
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51
Qualitative methods in management research
Gummesson, Evert
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10001387951
Saved in:
52
Reinventing marketing strategy by recasting supplier/customer roles
Gummesson, Evert
;
Kuusela, Hannu
;
Närvänen, Elina
- In:
Journal of service management
25
(
2014
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10010343478
Saved in:
53
B2B is Not an Island
Gummesson, Evert
-
2012
Persistent link: https://www.econbiz.de/10013116667
Saved in:
54
Complexity and viability in service ecosystems
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
Marketing theory
19
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012001470
Saved in:
55
Special issue: complexity and viability in service ecosystems
Gummesson, Evert
(
ed.
);
Mele, Cristina
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012001494
Saved in:
56
Once upon a time ... technology : a fairy tale or a marketing story? : editorial
Mele, Cristina
;
Polese, Francesco
;
Gummesson, Evert
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 965-973
Persistent link: https://www.econbiz.de/10012178594
Saved in:
57
Naples Forum 2015 special issue
Polese, Francesco
(
ed.
);
Mele, Cristina
(
ed.
); …
-
Naples Forum on Service <4., 2015, Neapel>
-
2017
Persistent link: https://www.econbiz.de/10011797932
Saved in:
58
Guest editorial: Value co-creation as a complex adaptive process
Polese, Francesco
;
Mele, Cristina
;
Gummesson, Evert
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 926-929
Persistent link: https://www.econbiz.de/10011797934
Saved in:
59
Considering pollution in the higher education (HE) service ecosystem : the role of students' evaluation surveys
Díaz-Méndez, Montserrat
;
Saren, Michael
;
Gummesson, Evert
- In:
The TQM journal : the international review of …
29
(
2017
)
6
,
pp. 767-782
Persistent link: https://www.econbiz.de/10011804558
Saved in:
60
Editoriale. The three service marketing paradigms: which one are you guided by?
Gummesson, Evert
- In:
MERCATI E COMPETITIVITÀ
2012/1
(
2012
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010876173
Saved in:
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