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Relationship marketing
18
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Gummesson, Evert
132
Polese, Francesco
24
Mele, Cristina
19
Díaz-Méndez, Montserrat
4
Grönroos, Christian
4
Kuusela, Hannu
3
Lusch, Robert F.
3
Närvänen, Elina
3
Perry, Chad
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Vargo, Stephen L.
3
Saren, Michael
2
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Bo Edvardsson and Professor Philipp Klaus, Professor
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Cassell, C.
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Deighton, John
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Díaz-Méndez, Mantserrat
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Díaz‐Méndez, Montserrat
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Gr~ongsj÷, Yvonne von Friedrichs
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Grönroos, Evert
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Hausman, Angela
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Hunt, Shelby D.
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Johnston, Wesley J.
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Kriz, Anton
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Lars-Johan Åge, Dr. Cecilia Anna Cederlund, Dr.
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Lehtinen, Uolevi
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Mi Dahlgaard‐Park, Su
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Narayandas, Das
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Pels, Jaqueline
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Polese, F.
1
Prahalad, C.K.
1
Quazi, Ali
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Quero Gervilla, María José
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Quero, María José
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Ranaweera, Chatura
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Rust, Roland T.
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Naples Forum on Service <2, 2011, Capri>
1
Naples Forum on Service <4., 2015, Neapel>
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European journal of marketing : EJM
6
Journal of Business & Industrial Marketing
6
Journal of service management
6
European Journal of Marketing
5
Journal of Service Management
4
The journal of business & industrial marketing
4
International journal of quality and service sciences
3
Journal of Service Theory and Practice
3
Journal of Services Marketing
3
Journal of the Academy of Marketing Science
3
MERCATI E COMPETITIVITÀ
3
Managing service quality : MSQ ; an international journal
3
Marketing theory
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Contemporary Hospitality Management
2
International Journal of Quality and Service Sciences
2
Journal of business market management : jbm
2
Journal of customer behaviour
2
Journal of service theory and practice : JSTP
2
Management Decision
2
Management decision : MD
2
The TQM Journal
2
The TQM Magazine
2
The TQM journal : the international review of organizational improvement
2
The journal of services marketing
2
jbm - Journal of Business Market Management
2
Akademilitteratur
1
Applying qualitative methods to marketing management research
1
European Business Review
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
Internal marketing : directions for management
1
International journal of contemporary hospitality management
1
International journal of cross cultural management : CCM
1
International journal of service industry management : IJSIM
1
Involving customers in new service development
1
Issues in organization and management series
1
Journal of Historical Research in Marketing
1
Journal of Service Theory and Practice: Volume 25, Issue 2
1
Journal of business market management : JBM
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ECONIS (ZBW)
56
Other ZBW resources
35
OLC EcoSci
26
USB Cologne (EcoSocSci)
10
RePEc
4
EconStor
1
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71
Practical value of adequate marketing management theory
Gummesson, Evert
- In:
European journal of marketing : EJM
36
(
2002
)
3
,
pp. 325-349
Persistent link: https://www.econbiz.de/10006087968
Saved in:
72
Comment on "Nordic perspectives on relationship marketing"
Gummesson, Evert
;
Lehtinen, Uolevi
;
Grönroos, Christian
- In:
European journal of marketing : EJM
31
(
1997
)
1-2
,
pp. 10-16
Persistent link: https://www.econbiz.de/10006100518
Saved in:
73
Relationship marketing and imaginary organizations: A synthesis
Gummesson, Evert
- In:
European journal of marketing : EJM
30
(
1996
)
2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006101560
Saved in:
74
Qualitative research in management: addressing complexity, context and persona
Gummesson, Evert
- In:
Management decision : MD
44
(
2006
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10006543051
Saved in:
75
Case study research and network theory: birds of a feather
Gummesson, Evert
- In:
Qualitative research in organizations and management : …
2
(
2007
)
3
,
pp. 226
Persistent link: https://www.econbiz.de/10008270845
Saved in:
76
B2B is not an island!
Gummesson, Evert
;
Polese, Francesco
- In:
The journal of business & industrial marketing
24
(
2009
)
5-6
,
pp. 337-350
Persistent link: https://www.econbiz.de/10008326546
Saved in:
77
Extending the service-dominant logic: from customer centricity to balanced centricity
Gummesson, Evert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10007908101
Saved in:
78
Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10009890264
Saved in:
79
The emergence of the new service marketing: Nordic School perspectives
Gummesson, Evert
;
Grönroos, Christian
- In:
Journal of service management
23
(
2012
)
4
,
pp. 479-498
Persistent link: https://www.econbiz.de/10009998593
Saved in:
80
Value co-creation and university teaching quality: Consequences for the European Higher Education Area (EHEA)
Díaz-Méndez, Montserrat
;
Gummesson, Evert
- In:
Journal of service management
23
(
2012
)
4
,
pp. 571-593
Persistent link: https://www.econbiz.de/10009998597
Saved in:
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