Škudienė, Vida; McCorkle, Yuhua Li; McCorkle, Denny E.; … - In: Organizations and markets in emerging economies 12 (2021) 1, pp. 198-221
While emerging markets have become an opportunity for companies in the less populated and saturated markets to expand their business, they also impose challenges for foreign partners' competitive behavior. To offer the value that would be competitive in emerging markets, companies need to...
