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Consumer experience tourism and brand bonding

Mitchell, Mark A.; Orwig, Robert A. - In: Journal of Product & Brand Management 11 (2002) 1, pp. 30-41

This paper reviews the growing use of manufacturing plant tours, company museums, and company visitor centers as strategic tools available to strengthen the bond between consumers and brands. Consumer experience tourism provides the user (i.e. the consumer) with an experience regarding a...

Persistent link: https://www.econbiz.de/10014895725

Sales promotions as strategic communication: the case of Singapore

Wah Lee, Chun - In: Journal of Product & Brand Management 11 (2002) 2, pp. 103-114

the management of consumer sales promotions. Explores a framework that examines the relative importance of key factors on …

Persistent link: https://www.econbiz.de/10014895729

How Brands Grow: What Marketers Don't Know

Glynn, Mark - In: Journal of Product & Brand Management 21 (2012) 2, pp. 149-150

Persistent link: https://www.econbiz.de/10014896294

Vertical brand extensions: current research and managerial implications

Kim, Chung K.; Lavack, Anne M. - In: Journal of Product & Brand Management 5 (1996) 6, pp. 24-37

Relates evidence which suggests that launching a vertical brand extension generally has a negative impact on the core brand because it dilutes the core brand image, advising that a brand extension should be introduced only when its profit potential exceeds the losses that will be sustained as a...

Persistent link: https://www.econbiz.de/10014896464

Decreasing price sensitivity involving physical product inventory: a yield management application

Coulter, Keith S. - In: Journal of Product & Brand Management 10 (2001) 5, pp. 301-317

Most airlines utilize a revenue maximizing technique called yield management, which allows the airlines to allocate …‐discounted seats to the business travel segment. Suggests that yield management techniques may also be appropriate in certain retail …

Persistent link: https://www.econbiz.de/10014896584

Malevolent Managers : Insights Using Executive Impression Management

Sheridan, Terry A - 2016 - 1st ed.

Tables -- Acknowledgements -- Foreword -- 1 A New Typology of Discerning Management Behaviour -- 2 Theoretical Underpinnings … to the Research -- 3 The Findings Regarding the Respectful Executive Impression Management -- 4 The Tyrant and Mediocre … Executive Impression Management -- 5 How to Identify a Malevolent Manager -- 6 The Impression Management Strategies used by Non …

Persistent link: https://www.econbiz.de/10012223179

Management Gurus : A Research Overview

Collins, David - 2020

-- 2 Who are the gurus? the limits of personification -- 3 The rise of the gurus of management -- 4 The 'guru industry …

Persistent link: https://www.econbiz.de/10012231919

Out-Executing the Competition : Building and Growing a Financial Services Company in Any Economy

Rothman, Irving H - 2012 - 1st ed.

An inside look at what makes a successful financial services company Irv Rothman may not have considered a career in the financial services early on, but he ended up in leadership positions at AT&T, Compaq and, for over a decade, Hewlett-Packard. His consistent record of success and insider...

Persistent link: https://www.econbiz.de/10012600525

Management dynamics in strategic alliances

Das, T. K. (contributor) - 2011 - Online-Ausg.

Caglio and Angelo Ditillo -- Effective management of strategic alliances in international construction / Beliz Ozorhon and …

Persistent link: https://www.econbiz.de/10012683230

Lessons in IT transformation : technology expert to business leader

Bonfante, Larry - 2011 - Online-Ausg.

. Provides practical advice on key issues for leadership qualitiesLooks at the differences between leadership and management and … the need for effectiveness in both disciplinesExplores relationship management, communication skills, ch …

Persistent link: https://www.econbiz.de/10012683418