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Konhäusner, Peter; Shang, Bing; Dabija, Dan Cristian - In: Journal of risk and financial management : JRFM 14 (2021) 2/49, pp. 1-19

efficiency and company strategy in two major economies: Germany and China. With the help of case examples based on secondary data …-oriented perspective, managers of crowdfunding platforms, as well as project owners from Germany and China, will be better able to attract …

Persistent link: https://www.econbiz.de/10012483495

The linguistics of social media : communication of emotions and values in sport

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But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products

Wang, Yiru; Xu, Xun; Kuchmaner, Christina A.; Xu, Ran - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 743-761

Persistent link: https://www.econbiz.de/10014370583

A dual-process model of interactivity effects

Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68

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New communications approaches in marketing : issues and research directions

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Advertising and new media

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Effects of interactive and imagery-strong websites

Kiss, Greg; Esch, Franz-Rudolf - In: International advertising and communication : current …, (pp. 361-377). 2006

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Using psychology to drive digital behavior

Read, Melissa - In: Reinventing interactive and direct marketing : leading …, (pp. 123-135). 2010

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Mobile advertising : supercharge your brand in the exploding wireless market

Sharma, Chetan; Herzog, Joe; Melfi, Victor - 2008

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Werbung in Computerspielen : die Bedeutung von Interaktivität für die kognitive Werbewirkung

Klimmt, Christoph; Steinhof, Christian; Daschmann, Gregor - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 5 (2008) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10003664514