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Employer Branding - hoch geschätzt, aber nur mäßig umgesetzt
Dornhöfer, Nicole; Preihs, Elisabeth - In: Wirtschaftspsychologie aktuell : Zeitschrift für … 15 (2008) 3, pp. 32-34
Persistent link: https://www.econbiz.de/10003756587
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Mangelhaft differenziert
Dornhöfer, Nicole; Martin, Peter - In: Personal : Zeitschrift für Human Resource Management 60 (2008) 11, pp. 22-24
Persistent link: https://www.econbiz.de/10003769403
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Firm reputation, recruitment web sites, and attracting applicants
Williamson, Ian O.; King, James E.; Lepak, David P.; … - In: Human resource management 49 (2010) 4, pp. 669-687
Persistent link: https://www.econbiz.de/10008647019
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How to motivate and retain talent : recognition as a critical component of the total rewards mix
Avalos, Alison - In: Personalführung : das DGFP Magazin für das … 41 (2008) 5, pp. 50-52
Persistent link: https://www.econbiz.de/10003691072
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Strahlkraft nach außen und nach innen : die adidas Gruppe als Arbeitgebermarke
Kempf, Matthias - In: Erfolgsfaktor Employer Branding : Mitarbeiter binden …, (pp. 229-250). 2013
Persistent link: https://www.econbiz.de/10010240838
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Employer branding : strategy for improving employer attractiveness
Chhabra, Neeti Leekha; Sharma, Sanjeev - In: International journal of organizational analysis 22 (2014) 1, pp. 48-60
Persistent link: https://www.econbiz.de/10010350812
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Employer branding for talent attraction in the Indonesian mining industry
Amelia, Novi; Nasution, Reza Ashari - In: International journal of business 21 (2016) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10011533850
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Employer branding practices for young talents in IT companies (Russian experience)
Kucherov, Dmitry; Zamulin, Andrey - In: Human resource development international : enhancing … 19 (2016) 2, pp. 178-188
Persistent link: https://www.econbiz.de/10011555837
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Managing employer brand attributes to attract potential future leaders
Bonaiuto, Marino; Dominicis, Stefano de; Liiia, Laura; … - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 779-792
Persistent link: https://www.econbiz.de/10010234926
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Strategic Employer Branding : The Brand and Image Management as Attractiveness for Talented Capital
Della Corte, Valentina - 2012
The main aim of the present research is that of evaluating brand and image management as strategy to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting,...
Persistent link: https://www.econbiz.de/10013113530