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Kubitscheck, Vicky - In: Balance Sheet 9 (2001) 3, pp. 33-38

The author considers the issue of business continuity planning and asks whether it can cope with the emerging risks of a new century and whether it fits with the move to an enterprise risk approach. She assesses all the many risks involved from outsourcing to reputation risk and from the loss of...

Persistent link: https://www.econbiz.de/10014689065

Asset and liability management: 2001 and beyond

Fisher, Richard - In: Balance Sheet 9 (2001) 3

Persistent link: https://www.econbiz.de/10014689190

Management policies of Swiss product‐manufacturing companies: critical factors in international competition (Part 2)

Gebauer, Heiko; Fischer, Thomas; Fleisch, Elgar - In: Business Strategy Series 10 (2009) 3, pp. 121-128

Purpose – The purpose of this article is to illustrate the management policies behind the success of Swiss product‐manufacturing companies in international competition. Design/methodology/approach – The study included a few multinational corporations as well as a large number of “hidden...

Persistent link: https://www.econbiz.de/10014689371

Multinationals' sins pave the way to the expansion of domestic companies

Wycislak, Slawomir - In: Business Strategy Series 11 (2010) 1, pp. 13-19

Purpose – The purpose of this paper is to investigate factors affecting the position of multinationals versus domestic companies. Design/methodology/approach – With the strong interest of multinationals in non‐alcoholic drinks, and the relatively solid position of local firms, the...

Persistent link: https://www.econbiz.de/10014689400

The globalization of film business and its effect on the Malaysian film industry

Rosnan, Herwina; Nazari Ismail, Mohd; Mohd Daud, Norzaidi - In: Business Strategy Series 11 (2010) 5, pp. 325-332

Purpose – The study aims to examine the impact of globalization of film business on the Malaysian film industry. Design …/methodology/approach – Interviews were conducted as the primary source of information from film industry players in Malaysia. Findings – Globalization … on the Malaysian film industry and concentrates only on globalization of film business impact. Practical implications …

Persistent link: https://www.econbiz.de/10014689433

Nissan: go‐global strategy

Jindal, Deepika; Jee, Chandan; Thakur, Rajiv R. - In: Business Strategy Series 12 (2011) 4, pp. 195-201

Purpose – This paper aims to study Nissan's “go‐global” strategy. It aims to understand the various imperatives that a company needs to operate at multiple locations, how it chooses among various locations and how it goes about implementing the expansion plan considering a specific case...

Persistent link: https://www.econbiz.de/10014689464

The globalisation of the wine industry: new world, old world and China

Thorpe, Michael - In: China Agricultural Economic Review 1 (2009) 3, pp. 301-313

Purpose – As the Chinese economy continues to develop, rising incomes for many people has meant significant shifts in consumption patterns. Over the past several years, per capita wine consumption in China has doubled. Although off a relatively low base, this still represents a significant...

Persistent link: https://www.econbiz.de/10014689566

A research paradigm for international business communication

Kameda, Naoki - In: Corporate Communications: An International Journal 10 (2005) 2, pp. 168-182

users. The guiding theories in this research will come from semiology. Findings – English will be the agent of globalization … globalization. This paper sets out a methodology for developing the research needed to yield practical steps to solve the problem … companies can develop ways of coping with the communication problems of globalization. …

Persistent link: https://www.econbiz.de/10014691610

Consumer nationalism and corporate reputation management in the global era

Wang, Jay - In: Corporate Communications: An International Journal 10 (2005) 3, pp. 223-239

‐in‐hand with globalization, consumer nationalism cannot be ignored. Originality/value – The study provides a deeper understanding …

Persistent link: https://www.econbiz.de/10014691614

Communicating with local publics: a case study of Coca‐Cola's Chinese web site

Tian, Yan - In: Corporate Communications: An International Journal 11 (2006) 1, pp. 13-22

Purpose – This is a case study of Coca‐Cola's Chinese web site. It aims to examine how Coca‐Cola, the number one brand in the world, is using its web site to communicate with the publics in the world's largest market. Design/methodology/approach – Uses a qualitative text analysis....

Persistent link: https://www.econbiz.de/10014691626