In this paper, we introduce the Multi-Purchase Multinomial Logit choice model, which extends the random utility maximization framework of the classical Multinomial Logit model to a multiple-purchase setting. In this model, customers sample random utilities for each offered product as in the...

We introduce the click-based MNL choice model, a novel framework for capturing customer purchasing decisions in e-commerce settings. We augment the classical Multinomial Logit choice model with the assumption that customers only consider the items they have clicked on before they proceed to...