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is on the industrial development that took place in Germany, the UK, Japan and the USA. The role of a domestic market …
Persistent link: https://www.econbiz.de/10014934938
This article provides first‐hand, empirical data to demonstrate that during the Progressive period, mechanical engineers used labor unrest as a rhetorical device to increase public interest in management systems. This political strategy was necessary, given the objection of manufacturers to...
Persistent link: https://www.econbiz.de/10014934947
Purpose – This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market. The purpose of this paper is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market...
Persistent link: https://www.econbiz.de/10014936015
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