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Erfolgreiches Personalmarketing : Personalverantwortung aus marktorientierter Sicht ; mit Tabellen
Batz, Manfred - 1996
Persistent link: https://www.econbiz.de/10000586881
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Employee engagement
Storey, John; Ulrich, David; Welbourne, Theresa M.; … - In: The Routledge companion to strategic human resource …, (pp. 299-315). 2009
Persistent link: https://www.econbiz.de/10003782870
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Behavioral Branding : Wege der Marke zu Managern und Mitarbeitern
Esch, Franz-Rudolf; Strödter, Kristina; Fischer, Alexander - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 403-433). 2006
Persistent link: https://www.econbiz.de/10003416071
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Personalmarketing
Moser, Klaus; Zempel, Jeanette - 2004
Persistent link: https://www.econbiz.de/10003472269
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The roles of internal communications, human resource management and marketing concepts in determining holistic internal marketing philosophy
Sinčić Ćorić, Dubravka; Pološki Vokić, Nina - In: Zagreb international review of economics & business 12 (2009) 2, pp. 87-105
Persistent link: https://www.econbiz.de/10008858900
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
Beck, Christoph (ed.) - 2008
Persistent link: https://www.econbiz.de/10003591454
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Management des Markencommitments in Dienstleistungsunternehmen
Esch, Franz-Rudolf; Fischer, Alexander; Hartmann, Kerstin; … - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 233-254). 2008
Persistent link: https://www.econbiz.de/10003677271
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E-recruitment : from transaction-based practices to relationship-based approaches
Girard, Aurélie; Fallery, Bernard - In: Electronic HRM in theory and practice, (pp. 143-158). 2011
Persistent link: https://www.econbiz.de/10009159861