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The branding impact of brand w...
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Chandon, Jean-Louis
41
Müller, Brigitte
27
Florès, Laurent
16
Agrebi, Meriem
6
Kocher, Bruno
6
Laurent, Gilles
4
Chebat, Jean-Charles
3
Crettaz, Antoine
3
Diallo, Mbaye Fall
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Mazodier, Marc
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Philippe, Jean
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Roux, Elyette
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Valette-Florence, Pierre
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Deutsch - Japanische Wirtschafts- und Sozialtagung, Tokyo Okt. 1975
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1
HAL
1
Technische Universität Wien / Institut für Wassergüte, Ressourcenmanagement und Abfallwirtschaft
1
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Journal of business research : JBR
7
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Notes et études documentaires : Secrétariat Général du Gouvernement
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Analyse et agrégation des préférences dans les sciences sociales, économiques et de gestion
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Ancrages culturels dans un monde en mutation
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Commodity Marketing : Strategies, Concepts, and Cases
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Der Personalrat : Personal-Recht im öffentlichen Dienst
1
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1
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Market research handbook
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ECONIS (ZBW)
44
OLC EcoSci
20
RePEc
9
USB Cologne (EcoSocSci)
4
Other ZBW resources
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Talk to your customers : are newsletters and consumer magazines really efficient?
Florès, Laurent
;
Müller, Brigitte
;
Agrebi, Meriem
; …
-
2007
Persistent link: https://www.econbiz.de/10008798547
Saved in:
2
Recherches et expériences - Impact des sites de marque : effets de la visite et apports des outils relationnels.
Florès, Laurent
;
Müller, Brigitte
;
Agrebi, Meriem
; …
- In:
Revue française du marketing
(
2008
)
217
,
pp. 27-44
Persistent link: https://www.econbiz.de/10008077147
Saved in:
3
The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-472
Persistent link: https://www.econbiz.de/10008107586
Saved in:
4
The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries
Müller, Brigitte
;
Chandon, Jean-Louis
- In:
Journal of marketing communications
10
(
2004
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10008117346
Saved in:
5
The Internet user relational orientation : towards a better understanding of online browsing behaviour
Agrebi, Meriem
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1374-1408
Persistent link: https://www.econbiz.de/10012695282
Saved in:
6
Customer satisfaction
Florès, Laurent
- In:
Market research handbook
,
(pp. 347-363)
.
2007
Persistent link: https://www.econbiz.de/10003548767
Saved in:
7
Market research industry, tipping point or no return?
Florès, Laurent
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10011472521
Saved in:
8
Cooperate, or die ...
Florès, Laurent
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 558-560
Persistent link: https://www.econbiz.de/10011980248
Saved in:
9
How open data may be leveraged to help develop a new "research paradigm"
Florès, Laurent
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 341-343
Persistent link: https://www.econbiz.de/10011919232
Saved in:
10
Can blockchain really disrupt market research?
Florès, Laurent
- In:
International journal of market research
61
(
2019
)
5
,
pp. 466-467
Persistent link: https://www.econbiz.de/10012172374
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