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Online promotion and its influence on destination awareness and loyalty in the tourism industry
Lai, Wen-hsiang; Nguyen Quang Vinh - In: Advances in management & applied economics 3 (2013) 3, pp. 15-30
Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing …
Persistent link: https://www.econbiz.de/10009756870
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Analysis of the online reputation based on customer ratings of lodgings in tourism destinations
Rodríguez-Díaz, Manuel; Rodríguez-Díaz, Rosa; … - In: Administrative Sciences : open access journal 8 (2018) 3/51, pp. 1-18
This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...
Persistent link: https://www.econbiz.de/10012125305
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How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao; Jiao, Lianyang; Zhou, Mi - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
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Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios; Livas, Christos; Simeli, Ioanna; … - In: International journal of technology marketing : IJTMkt 16 (2022) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
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Assessment of strategies to enhance the online presence of the Mozambican government website on tourism destination marketing
Matusse, Sheila Stela; Xi, Xi; Joaquim, Isaque Manteiga - In: International trade, politics and development 7 (2023) 1, pp. 16-35
expectations. There is little knowledge regarding the existence of the government website for tourism destination marketing. Few … INATUR with knowledge of digital marketing engagement plays a role in solving the problem of the visibility and online …-making" can help in synergizing an integrative marketing communication strategy that enables all actors to maximize local economic …
Persistent link: https://www.econbiz.de/10014285489
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Tourism marketing platform on mobile internet : a case study of WeChat
Xiao, Yunhua - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 42-54
Persistent link: https://www.econbiz.de/10012036043
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Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo; Kvítková, Zuzana; Makovník, Tomáš - In: Online reputation management in destination and …, (pp. 3-25). 2023
Persistent link: https://www.econbiz.de/10014284874
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Internet marketing for sustainable development and rural tourism
Andreopoulou, Zacharoula; Tsekouropoulos, Georgios; … - In: International journal of business information systems : … 16 (2014) 4, pp. 446-461
Persistent link: https://www.econbiz.de/10010478663
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The effects of advertsing awareness and media form on travel intentions
Hennessey, Sean M.; Yun, Dongkoo; MacDonald, Roberta; … - In: Journal of hospitality marketing & management 19 (2010) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10003977392
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Success factors for destination marketing web sites : a qualitative meta-analysis
Park, Young A.; Gretzel, Ulrike - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10003566679