Is destination image instagrammable? : visit intentions and value co-creation through social media content
Year of publication: |
2022
|
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Authors: | Giannopoulos, Antonios ; Livas, Christos ; Simeli, Ioanna ; Achlada, Chara |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 4, p. 349-369
|
Subject: | destination image | destination-generated content | DGC | digital communications | DMOs | eWOMs | marketing | mediation analysis | online value co-creation | social media | UCG | user-generated content | visit intention | Social Web | Social web | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Kundenintegration | Customer integration | Tourismusmarketing | Tourism marketing | Betriebliche Wertschöpfung | Value creation | Destinationsmanagement | Destination management | Virales Marketing | Viral marketing | Markenimage | Brand image | Tourismusregion | Tourism destination |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/IJTMKT.2022.10046872 [DOI] 10.1504/IJTMKT.2022.126272 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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