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Pförtsch, Waldemar A.
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ECONIS (ZBW)
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Assessing management performance with Brand Caused Earnings (BCE)
Pförtsch, Waldemar A.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10009569491
Saved in:
2
Case study: new challenges at elobau : can purpose orientation and sustainability create new strategic options?
Pförtsch, Waldemar A.
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 93-114)
.
2023
Persistent link: https://www.econbiz.de/10014322299
Saved in:
3
Universitärer Technologie-Transfer : Initiierung und Implementierung von Forschungs- und Entwicklungsergebnissen durch die Universität am Beispiel der angepaßten Technologien
Pförtsch, Waldemar A.
-
1981
Persistent link: https://www.econbiz.de/10000017477
Saved in:
4
Social Marketing : erfolgreiche Marketingkonzepte für Non-Profit-Organisationen
Koziol, Klaus
;
Pförtsch, Waldemar A.
;
Heil, Steffen
; …
-
2006
Persistent link: https://www.econbiz.de/10003320474
Saved in:
5
Erfolgsmessung von Ingredient Brands
Pförtsch, Waldemar A.
;
Linder, Christian
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 446-477)
.
2009
Persistent link: https://www.econbiz.de/10003894431
Saved in:
6
Assiduous firms in a "Learning Region": The Case of East Württemberg, Germany
Pförtsch, Waldemar A.
;
Tözün, Reha
- In:
Entrepreneurship and innovations in functional regions …
,
(pp. 297-321)
.
2009
Persistent link: https://www.econbiz.de/10003913998
Saved in:
7
Assiduous firms in a "learning region" : the case of East-Württemberg, Germany
Pförtsch, Waldemar A.
;
Toezuen, Reha
- In:
Innovations and entrepreneurship in functional regions …
,
(pp. 723-738)
.
2006
Persistent link: https://www.econbiz.de/10003394481
Saved in:
8
Business-to-business marketing : analysis and practice
Vitale, Robert P.
;
Giglierano, Joseph J.
;
Pförtsch, …
-
2011
-
internat. ed.
Persistent link: https://www.econbiz.de/10008650919
Saved in:
9
Inbranding : development of a conceptual model
Pförtsch, Waldemar A.
;
Luczak, Cheryl Ann
;
Beuk, Frederik
-
2007
Persistent link: https://www.econbiz.de/10009574227
Saved in:
10
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
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