Business-to-business marketing : analysis and practice
Year of publication: |
2011 ; internat. ed.
|
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Authors: | Vitale, Robert P. ; Giglierano, Joseph J. ; Pförtsch, Waldemar A. |
Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson/Prentice Hall |
Subject: | B-to-B-Marketing | Business-to-business marketing | Business-to-Business-Marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXXI, 512 S. Ill., graph. Darst., Kt. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 0-13-247905-2 ; 978-0-13-247905-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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