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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - Sonderforschungsbereich Ökonomisches Risiko <Berlin> - 2008
Context effects can have a major influence on brand choice behavior after the introduction ofa new product. Based on behavioral literature, several hypotheses about the effects of a newbrand on perception, preferences and choice behavior can be derived, but studies with realchoice data are still...
Persistent link: https://www.econbiz.de/10005862555
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - Sonderforschungsbereich Ökonomisches Risiko <Berlin> - 2008
Context effects can have a major influence on brand choice behavior after the introduction ofa new product. Based on behavioral literature, several hypotheses about the effects of a newbrand on perception, preferences and choice behavior can be derived, but studies with realchoice data are still...
Persistent link: https://www.econbiz.de/10005862556
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10010263745
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10005677901
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Hypothesenbildung und empirische Überprüfung
Hildebrandt, Lutz - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 81-105). 2008
Persistent link: https://www.econbiz.de/10003573270
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Kausalanalytische Validierung in der Marketingforschung
Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 6 (1984) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10002841624
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Hypothesenbildung und empirische Überprüfung
Hildebrandt, Lutz - In: Marktforschung : Methoden, Anwendungen, Praxisbeispiele, (pp. 33-57). 2000
Persistent link: https://www.econbiz.de/10003007376
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Wege und Irrwege der Marketingforschung
Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 27 (2005) 2, pp. 75-76
Persistent link: https://www.econbiz.de/10002766422
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Strukturgleichungsmodelle für die Konsumentenverhaltensforschung : Methodische Trends und Softwareentwicklungen
Hildebrandt, Lutz - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 541-564). 2004
Persistent link: https://www.econbiz.de/10002516547