Measuring changes in preferences and perception due to the entry of a new brand with choice data
Year of publication: |
2008-08
|
---|---|
Authors: | Hildebrandt, Lutz ; Kalweit, Lea |
Institutions: | Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät |
Subject: | context effects | categorization | brand choice models | new brand introduction |
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