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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 3, pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Postrzeganie polskiej marki w krajach Unii Europejskiej : raport z badań
Jasiecki, Krzysztof - 2004 - 1. wyd
Persistent link: https://www.econbiz.de/10003142386
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Should food manufacturers care about country-of-origin effect? : an experimental study based on chocolate tasting
Camgoz, Selin Metin; Ertem, Pelin Sürücü - In: Journal of food products marketing 14 (2008) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10003766976
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Positioning strategies against nations with perceived quality advantages
Becker, Kip - In: Journal of transnational management : the official … 14 (2009) 1, pp. 74-99
Persistent link: https://www.econbiz.de/10003860171
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Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
Verlegh, Peeter W. J. - In: Journal of international business studies : JIBS ; an … 38 (2007) 3, pp. 361-373
Persistent link: https://www.econbiz.de/10003487513
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Der Herkunftslandeffekt : eine kritische Würdigung des State of the Art
Mai, Robert - 2010
Persistent link: https://www.econbiz.de/10003990748
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140